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Alternate Instinct Internet Marketing Auckland 

Auckland based Alternate Instinct provides internet marketing services

Including; Responsive websites, mobile websites, QR Codes and mobile marketing campaigns, email and social media marketing, search engine optimisation, high-speed web hosting and more. Call Us for a no obligation chat about your online presence.

alternate: constituting an alternative. instinct: a natural aptitude or capacity


BNZ MarketView Retail Sales Index May 2018

Mobile Websites

More people access the internet via mobile devices than their desktops. How well does your site mobilise?

Responsive Websites

From Smartphone to SmartTV, present your message in the correct format for any size device with a responsive website!

Email Marketing

The ease of reading email on Smartphones has seen email marketing make a real comeback. Get onboard!

Social Media

Engage with your audience, encourage feedback, link and network with complimentary resources.

Apps Vs Mobile Websites

January 18, 2013 by Eamonn Healy

During the Christmas holidays I got to spend some quality time with my friends and family, and while I do enjoy spending time with my folks there always seems to be at least one relative that wants to talk business. It is one of the perils of working in the technology sector, people seem to think you know everything about computers, websites and the internet. On one particular occasion I was being asked about mobile websites versus apps.

My brother who runs a small restaurant was asking me about upgrading his website and the conversation quickly turned to mobile presence to which he said

‘Can you make me an app for that?’

I began to try and talk to him about developing a mobile site as he began fishing in his pocket for his smartphone, ready to show me some of the apps that he loved so much. This got me thinking, what is the best way to explain to someone in business who is not perhaps savvy with the subtle differences between mobile website and app, just how to choose between them.

In my brothers case I decided firmly that he needed a mobile website over an app, but why? Well let me try to explain my point of view.

Cost and development:

Building an app is not a one size fits all solution. With iOS, multiple versions of android, and Windows mobile operating systems, an app would have to be tailored to suit each different one. All this development takes time and time is money, not just the developers time but also time is lost when you could already have a mobile presence established.

Search engine visibility:

Google is by far and away the most popular search engine worldwide. According to statcounter.com 97% of smartphone owners use Google as their search engine. If we look at the results that Google return in a search, do they list apps in their top ten search results? No, Google lists websites. Having a mobile site over an app greatly increases your reach and visibility to potential customers, the mobile website is about getting noticed and building your brand and engaging with customers. Once customers establish a relationship with your brand it is then that they might look for an app to regularly engage with the business.

Effort and maintenance:

Once the app is developed the cost and effort to maintain it across multiple different platforms is going to be much greater than the cost and effort required to maintain a single mobile site. As new devices and new operating systems are launched the app would have to be constantly developed and maintained to ensure it is fully accessible across multiple environments. A mobile website is not without maintenance and ongoing development costs, however, this is a fraction in comparison to multiple app versions. A mobile website can be updated and new content added at a fraction of the cost an effort compared to an app.

So in conclusion, I managed to talk my brother out of going down the route of developing an app and now he has a fully functioning mobile website. I’m guessing if he had gone down the app route, that he would still be in development at this stage, and have already spent considerably more money too. Apps do have a place but business needs to understand where and when, the starting point should always be a mobile website.


What they're saying behind our backs.

I have worked with Gavan for around 15 years
I have worked with Gavan for around 15 years in my capacity as manager for Ellerslie Business Association from 2000 - 2009 and for Kingsland Business Society from 2010 until the present. more - Kingsland Business Society

Auckland Heritage Festival Contributors
I am writing on behalf of Auckland Council to express sincere appreciation for the time and effort you, as a contributor put into the 2016 Auckland Heritage Festival. more - Auckland Council

Thank you Alternate Instinct! Within one week of claiming my Google place listing, the phones started ringing! Gavan was extremely professional, knowledgeable and proactive. All the things you want in business dealings. I'm excited to be working with you again soon on my website and marketing ideas! Thank you again. Elisa Kirk - Elisa Kirk Photography.

South Pacific Animal Welfare recruited the skills of Alternate Instinct to develop our website, donation capabilities and mobile site. I can tell you that the service we have been provided is nothing short of highly professional, timely and of a high calibre. The team at Alternate Instinct took a great deal of time to really understand our needs and have exceeded our expectations. Gavan is never short of a new idea or concept and is always professional, helpful and honest with us about our needs – he always takes calls and is always available. Thanks guys. The SPAW team.

Professional and affordable. These guys are professional and add real value whether it be optimising Google Places or introducing us to "Constant Contact' an excellent email marketing service. Titoki Montessori School.

Thanks, you've helped me and my company out big time. Gavan been assisting my small business to grow for several years now, and has really made a massive impact. He is the best source of efficient, functional web advertising advice that I've ever come across. Whether it's Adwords, Google rankings or website functionality he gets exceptional results rapidly, and breaks down any barriers to understanding how best to promote my clinic on the web. Gavan represents the most cost effective marketing knowledge source for my veterinary hospital, he's reliable, super helpful and always pro active. Thanks Gavan, you've helped me and my company out big time. Dr Alex Melrose - VetCare Grey Lynn.

Thank you! We hadn't claimed our Google Place. AI did this for us, along with updating the listing with all our current information. The statistics we gather from our Google Places listing will be invaluable as we revamp our web site and consider a future AdWords campaign. Great service, great value! Basement Furniture.

Easy to deal with and very knowledgeable on Google! We knew we could be doing more with Google in terms of our advertising. We had some google adwords already but never found the time to investigate their other services. Alternate Instinct made it really easy for us and setup our Google place in its entirety with great ease, also we have access to make changes to it ourselves later which is great. We will definitely be getting Alternate Instinct to review our existing adwords and do some more campaigning with us and also review our google placement for searches. Ashley Kirk - Anvil Solutions.

Thank you for your excellent service - Sandra - Telefix Services

Thank You Alternate Instinct, great work and very very fast. Gavan did a great job optimising i-tech on Google Places, Gavan went out of this way and did some extra work, unexpectedly, thank you again - Raju - i-Tech NZ Ltd

Alternate Instinct have changed the way I think about my smartphone and my ipad. They has brought me into contact with customers on new channels and in new ways. What most impresses me is that whether we sit down and talk, chat on the phone or communicate by email, they leads me through the process without making me feel like an idiot. We both understand where I want to take my business, they help by adding the "How". Ian Lines - Taiko Japanese Restaurant


About AI

Here at Alternate Instinct we are passionate about exploring new technologies that work and we love delivering services to our clients that bring real benefits, without costing the earth.

Our people come from media, software development, web development, directory and search engine backgrounds. 

Our clients are diverse and range from small, local businesses, to those who operate globally.

If you are in Auckland and are looking for a local internet marketing agency to help establish, maintain or refresh your presence on the Internet, we can help!

Contact us today for free advice on how internet marketing can benefit your business - (9) 550 2640


Alternate Instinct proudly supports the outstanding efforts of Alec J Fisher & Atua Mo'e. - Do More Awesome Stuff & Stay Wild!




Terms and Conditions

In using this website you are deemed to have read and agreed to the following terms and conditions:

The following terminology applies to these Terms and Conditions, Privacy Statement and Disclaimer Notice and any or all Agreements: "Client", “You” and “Your” refers to you, the person accessing this website and accepting the Company’s terms and conditions. "The Company", “Ourselves”, “We” and "Us", refers to our Company. “Party”, “Parties”, or “Us”, refers to both the Client and ourselves, or either the Client or ourselves. All terms refer to the offer, acceptance and consideration of payment necessary to undertake the process of our assistance to the Client in the most appropriate manner, whether by formal meetings of a fixed duration, or any other means, for the express purpose of meeting the Client’s needs in respect of provision of the Company’s stated services/products, in accordance with and subject to, prevailing English Law. Any use of the above terminology or other words in the singular, plural, capitalisation and/or he/she or they, are taken as interchangeable and therefore as referring to same.

Privacy Statement
We are committed to protecting your privacy. Authorized employees within the company on a need to know basis only use any information collected from individual customers. We constantly review our systems and data to ensure the best possible service to our customers. Parliament has created specific offences for unauthorised actions against computer systems and data. We will investigate any such actions with a view to prosecuting and/or taking civil proceedings to recover damages against those responsible


We are registered under the Data Protection Act 1998 and as such, any information concerning the Client and their respective Client Records may be passed to third parties. However, Client records are regarded as confidential and therefore will not be divulged to any third party, other than our manufacturer/supplier(s) and if legally required to do so to the appropriate authorities. Clients have the right to request sight of, and copies of any and all Client Records we keep, on the proviso that we are given reasonable notice of such a request. Clients are requested to retain copies of any literature issued in relation to the provision of our services. Where appropriate, we shall issue Client’s with appropriate written information, handouts or copies of records as part of an agreed contract, for the benefit of both parties.


We will not sell, share, or rent your personal information to any third party or use your e-mail address for unsolicited mail. Any emails sent by this Company will only be in connection with the provision of agreed services and products.


Exclusions and Limitations
The information on this web site is provided on an "as is" basis. To the fullest extent permitted by law, this Company:

$1§          excludes all representations and warranties relating to this website and its contents or which is or may be provided by any affiliates or any other third party, including in relation to any inaccuracies or omissions in this website and/or the Company’s literature; and

$1§          excludes all liability for damages arising out of or in connection with your use of this website. This includes, without limitation, direct loss, loss of business or profits (whether or not the loss of such profits was foreseeable, arose in the normal course of things or you have advised this Company of the possibility of such potential loss), damage caused to your computer, computer software, systems and programs and the data thereon or any other direct or indirect, consequential and incidental damages.

This Company does not however exclude liability for death or personal injury caused by its negligence. The above exclusions and limitations apply only to the extent permitted by law. None of your statutory rights as a consumer are affected.


Cash or Personal Cheque with Bankers Card, Bankers Draft or BACS Transfer are all acceptable methods of payment. Our Terms are payment in full within thirty days. All goods remain the property of the Company until paid for in full. Monies that remains outstanding by the due date will incur late payment interest at the rate of 2% above the prevailing Bank of England's base rate on the outstanding balance until such time as the balance is paid in full and final settlement. We reserve the right to seek recovery of any monies remaining unpaid sixty days from the date of invoice via collection Agencies and/or through the Small Claims Court in the event that the outstanding balance does not exceed £3000. In such circumstances, you shall be liable for any and all additional administrative and/or court costs.

Returned cheques will incur a $55 charge to cover banking fees and administrative costs. In an instance of a second Returned cheque, we reserve the right to terminate the arrangement and, if agreed to, we shall insist on future cash transactions only. Consequently, all bookings and/or transactions and agreements entered into will cease with immediate effect until such time as any and all outstanding monies are recovered in full.  

Termination of Agreements and Refunds Policy

Both the Client and ourselves have the right to terminate any Services Agreement for any reason, including the ending of services that are already underway. No refunds shall be offered, where a Service is deemed to have begun and is, for all intents and purposes, underway. Any monies that have been paid to us which constitute payment in respect of the provision of unused Services, shall be refunded.



Unless otherwise stated, the services featured on this website are only available within New Zealand, or in relation to postings from New Zealand. All advertising is intended solely for New Zealand market. You are solely responsible for evaluating the fitness for a particular purpose of any downloads, programs and text available through this site. Redistribution or republication of any part of this site or its content is prohibited, including such by framing or other similar or any other means, without the express written consent of the Company. The Company does not warrant that the service from this site will be uninterrupted, timely or error free, although it is provided to the best ability. By using this service you thereby indemnify this Company, its employees, agents and affiliates against any loss or damage, in whatever manner, howsoever caused.

Log Files
We use IP addresses to analyse trends, administer the site, track user’s movement, and gather broad demographic information for aggregate use. IP addresses are not linked to personally identifiable information. Additionally, for systems administration, detecting usage patterns and troubleshooting purposes, our web servers automatically log standard access information including browser type, access times/open mail, URL requested, and referral URL. This information is not shared with third parties and is used only within this Company on a need-to-know basis. Any individually identifiable information related to this data will never be used in any way different to that stated above without your explicit permission.

Like most interactive web sites this Company’s website [or ISP] uses cookies to enable us to retrieve user details for each visit. Cookies are used in some areas of our site to enable the functionality of this area and ease of use for those people visiting. Some of our affiliate partners may also use cookies


Links to this website
You may not create a link to any page of this website without our prior written consent. If you do create a link to a page of this website you do so at your own risk and the exclusions and limitations set out above will apply to your use of this website by linking to it.


Links from this website
We do not monitor or review the content of other party’s websites which are linked to from this website. Opinions expressed or material appearing on such websites are not necessarily shared or endorsed by us and should not be regarded as the publisher of such opinions or material. Please be aware that we are not responsible for the privacy practices, or content, of these sites. We encourage our users to be aware when they leave our site & to read the privacy statements of these sites. You should evaluate the security and trustworthiness of any other site connected to this site or accessed through this site yourself, before disclosing any personal information to them. This Company will not accept any responsibility for any loss or damage in whatever manner, howsoever caused, resulting from your disclosure to third parties of personal information.

Copyright Notice
Copyright and other relevant intellectual property rights exists on all text relating to the Company’s services and the full content of this website.

This Company’s logo is a registered trademark of this Company in New Zealand and other countries. The brand names and specific services of this Company featured on this web site are trade marked



We have several different e-mail addresses for different queries. These, & other contact information, can be found on our Contact Us link on our website or via Company literature or via the Company’s stated telephone, facsimile or mobile telephone numbers.

Force Majeure

Neither party shall be liable to the other for any failure to perform any obligation under any Agreement which is due to an event beyond the control of such party including but not limited to any Act of God, terrorism, war, Political insurgence, insurrection, riot, civil unrest, act of civil or military authority, uprising, earthquake, flood or any other natural or man made eventuality outside of our control, which causes the termination of an agreement or contract entered into, nor which could have been reasonably foreseen. Any Party affected by such event shall forthwith inform the other Party of the same and shall use all reasonable endeavours to comply with the terms and conditions of any Agreement contained herein.


Failure of either Party to insist upon strict performance of any provision of this or any Agreement or the failure of either Party to exercise any right or remedy to which it, he or they are entitled hereunder shall not constitute a waiver thereof and shall not cause a diminution of the obligations under this or any Agreement. No waiver of any of the provisions of this or any Agreement shall be effective unless it is expressly stated to be such and signed by both Parties.



The laws of New Zealand govern these terms and conditions. By accessing this website and using our services/buying our productsyou consent to these terms and conditions and to the exclusive jurisdiction of the English courts in all disputes arising out of such access. If any of these terms are deemed invalid or unenforceable for any reason (including, but not limited to the exclusions and limitations set out above), then the invalid or unenforceable provision will be severed from these terms and the remaining terms will continue to apply. Failure of the Company to enforce any of the provisions set out in these Terms and Conditions and any Agreement, or failure to exercise any option to terminate, shall not be construed as waiver of such provisions and shall not affect the validity of these Terms and Conditions or of any Agreement or any part thereof, or the right thereafter to enforce each and every provision. These Terms and Conditions shall not be amended, modified, varied or supplemented except in writing and signed by duly authorised representatives of the Company.

Notification of Changes

The Company reserves the right to change these conditions from time to time as it sees fit and your continued use of the site will signify your acceptance of any adjustment to these terms. If there are any changes to our privacy policy, we will announce that these changes have been made on our home page and on other key pages on our site. If there are any changes in how we use our site customers’ Personally Identifiable Information, notification by e-mail or postal mail will be made to those affected by this change. Any changes to our privacy policy will be posted on our web site 30 days prior to these changes taking place. You are therefore advised to re-read this statement on a regular basis


These terms and conditions form part of the Agreement between the Client and ourselves. Your accessing of this website and/or undertaking of a booking or Agreement indicates your understanding, agreement to and acceptance, of the Disclaimer Notice and the full Terms and Conditions contained herein. Your statutory Consumer Rights are unaffected.   

© Alternate Instinct 2014 All Rights Reserved

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