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BNZ Marketview January 2016

  • Total online retail spending in January was up 15% compared to the same month a year ago. Online sales at local merchants were up 11% on January last year, outpacing the growth in spending at physical stores (based on Statistics NZ figures for electronic card transactions) for the fourth consecutive month.

 

  • International merchants continued to gain market share over locals, with spending at offshore sites by New Zealanders up 21% on January last year. The exchange rate continues to be an influencing factor. The NZD was down 15% versus the USD and 10% versus the UK pound compared to a year ago, making the prices paid for many overseas goods more expensive.

 

  • Online sales in the Computer and Entertainment Media categories again stood out, continuing the strong performance they showed in December. Clothing sales were up nearly 20% on January last year, with both domestic and international online clothing merchants turning in double-digit growth rates.

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