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BNZ Marketview August 2014

Total online spending in August 2014 was up 5% on August last year. Online purchases at domestic merchants were up a meagre 0.5%, whereas online purchases at offshore merchants were up 13%.

Looking at online spending by Kiwis at international merchants, August saw strong growth in spending in several categories. Compared to August last year, spending was up 18% for Clothing, 24% for Electrical and Electronic, 22% for Computers and Peripherals; and 22% for Pharmaceutical, Cosmetic & Toiletry.

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