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BNZ Marketview August 2015

Total online retail spending in August was a fraction down on July, but up 12% compared to August 2014.

Recent trends have continued. Online spending at international sites is still running strong - up 21% on August 2014 (partly due to NZD effects).

Online spending at local merchants is up 5% on August last year.

For the categories we cover, online retail sales are equivalent to approximately 6.5% of reported retail sales. This figure rises to 9.8% if we exclude the food and liquor sectors from both official retail and online statistics.

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