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BNZ Marketview October 2016

 

HIGHLIGHTS

· Total online retail spending was up 14% compared to October last year, continuing the strong trend of recent months.
· Online retail sales at local sites were up 11% on last October.
· Online retail sales at offshore sites were very strong - up 17% on last October.

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BNZ Marketview November 2016

 

HIGHLIGHTS

  • November continued the recent surge in online retail spending, up 19% on November last year.
  • November is typically the peak month for purchasing goods from overseas sites in time for Christmas, and this year online retail spending at offshore sites was very strong - up 21% on last November.
  • At local sites online sales were up 18% on last November, making it 12 consecutive months of double-digit growth.
  • Special event days, such as China’s Singles Day, showed strong uplifts in online spending by Kiwis.

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BNZ Marketview December 2016

 HIGHLIGHTS

  • Spending at offshore sites eased slightly from its November seasonal peak, but underlying growth remained very strong.
  • Purchases from overseas online retailers in December were up 17% on the previous December, with approximately half of the increase coming from Clothing, Computer and Electrical/Electronic stores.
  • Spending at local sites was up 13% on the previous December; confirming the early data that pointed towards continued double-digit growth, and eclipsing the growth rate at bricks and mortar stores (approximately 4%*).
  • Food, Clothing and Department/Variety stores stood out, driving over 60% of the increase on the previous December.

Download full report (pdf 469KB)