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BID Support

Business Improvement District and Town Centre Support

As a busy manager, you won't always have resources available when you need them. We work with a number of managers of Auckland's BIDs and Town Centres providing support in a variety of areas including:town-centre-manager

 

 

 So if you need help to meet a deadline, scope a project or just deal with day-to-day digital marketing stuff our team can help, be it for an hour, a day or even longer.

Call us today - (9) 550 2640

plus+codes

Google Plus+Codes, also known as Open Location Codes are a way of describing a location in an easier way than traditional latitude and longitude. They can be used just like a street address. even where no street address exists.  

Have a rural event? Publish a plus+code

Friends meeting you at the beach? Give them a plus+code

Operating a stall at a busy market? Promote a plus+code

Rather than giving people complicated directions, give them a short code that tells them exactly where you want them to go. They can enter it in their phone, laptop, computer, and navigate to the exact location. They don't even need to be online!

Consider the following case study published in the Google Maps Blog...


 

The Adventure Crafts Glassmart in Kibera, Kenya, has the address: Stall No. 164, Makina Stalls, Kibera Drive, Located close to the Toi Market. There is no traditional address system in Kibera, so no easy number-and-street identifier. Nothing easy to plug into your phone. So, say you wanted to visit the shop: How would you go about finding it?


Last April we released a new system to help provide an address for every location in the world, called Open Location Code (OLC, also known as “plus codes”). Today, plus codes are now searchable on Google and Google Maps. Plus codes are a useful way of representing locations that don’t have specific street addresses. But it’s not just in less developed places like Kibera. For example, an area the size of a few beach blankets on Atlantic Beach would have the plus code 87G8H7P8+FH. If you’re hoping to tell some friends where to meet you on the beach -- and they are near Atlantic Beach or looking up the specific location in Google Maps while zooming in over it -- you can give them just the last four digits “P8+FH” to help them find you. You can find the plus code for your location at http://plus.codes.

   

 

Using plus codes to locate friends at the beach is one example, but these codes become extremely helpful in places with high population density but poor data accuracy or coverage, or those that lack a specific addressing system altogether. Kathmandu, Nepal, has a population of around 1 million people, but most roads have no names and houses have no street numbers. Being able to precisely navigate without local knowledge is difficult. Plus codes will now let you easily specify your destination.

7MV7P8R9+W2, or P8R9+W2 if you or your viewport are already in Kathmandu.


These codes can help many different people, in many parts of the world: Small businesses rely on customers being able to find them. Crisis response organizations rely on accurate location information--often long distances from established roads and buildings--to provide aid and save lives.


As we continue to make Maps as accurate and comprehensive as possible, we hope plus codes become a useful way to pinpoint the places that might be harder to find -- whether you’re looking for your friends’ beach towels, or some glassware in Kenya.


Posted by Rasťo Šrámek, Software Engineer, Google Maps

 

Email Marketing

Contact Management, Content, Distribution

What is email marketing? It's the easy, effective, and affordable way to keep your audience coming back!alternate instinct email marketing
Email marketing helps you keep customers and prospects coming back by using attractive, professional-looking email communications to stay in regular touch with them and build strong customer relationships. It's better and more effective than regular email.

Boost customer communication. Email newsletters are fast and inexpensive to create. So you can send them more regularly than paper ones. And email marketing puts you in customers' inboxes more accurately than regular email. So you'll avoid spam filters and be seen by more people. And you'll stay top of mind with people who want to hear from you.

Talk to them with targeting. Want to increase the impact of your email newsletters? Segment your database and create smaller customer lists based on their interests. Then send more relevant and targeted messages to them. They'll be more likely to respond – and more likely to act on your emails.

Get more referrals, more easily. Email newsletters are easy to forward to other people. So your loyal customers can give their friends – new prospects for you – a risk-free peek at your business or organisation. It's easy for these prospects to sign up for your mailing list when you put our "Join My Mailing List" button on your website. And through regular communication, you'll turn those interested prospects into additional loyal customers.

Get immediate response and action. It's quick to send emails, and it's quick to see results with real-time reports. You can even schedule email delivery for when your audience is most likely to check email, so you'll increase the likelihood they'll read it and take action.

Track who reads and responds. See who opened your emails, who forwarded them to friends, and even who you need to resend them to. You can also tell who clicked on which links in your emails, allowing you to understand what people are interested in reading about, and tailor your content to get the best response and most business.

We can work with you to create effective email marketing campaigns with maximum impact. All of our clients enjoy open rates well above industry averages.

Contact us today for free advice on how email marketing can benefit your business - (9) 550 2640

Social Media Marketing

Facebook, Google+, Twitter, YouTube, Pinterest, Linked-In

Social Media Marketing Banner

What is social media marketing? Use the reach of social media to increase the visibility of your business! When you 'go social' you'll grab the attention of a broad audience, and watch your new fans become loyal customers.

Word of mouth for the digital age. Your fans, friends, and followers can help you get noticed! Liking your content on Facebook, retweeting your offer on Twitter, or posting a review on Google Places — all this generates a powerful social media buzz for your small business.

Boost customer communication. Email newsletters are fast and inexpensive to create. So you can send them more regularly than paper ones. And email marketing puts you in customers' inboxes more accurately than regular email. So you'll avoid spam filters and be seen by more people. And you'll stay top of mind with people who want to hear from you.

Talk to them with targeting. Want to increase the impact of your email newsletters? Segment your database and create smaller customer lists based on their interests. Then send more relevant and targeted messages to them. They'll be more likely to respond – and more likely to act on your emails.

Get more referrals, more easily. Email newsletters are easy to forward to other people. So your loyal customers can give their friends – new prospects for you – a risk-free peek at your business or organisation. It's easy for these prospects to sign up for your mailing list when you put our "Join My Mailing List" button on your website. And through regular communication, you'll turn those interested prospects into additional loyal customers.

Get immediate response and action. It's quick to send emails, and it's quick to see results with real-time reports. You can even schedule email delivery for when your audience is most likely to check email, so you'll increase the likelihood they'll read it and take action.

Track who reads and responds. See who opened your emails, who forwarded them to friends, and even who you need to resend them to. You can also tell who clicked on which links in your emails, allowing you to understand what people are interested in reading about, and tailor your content to get the best response and most business.

We can work with you to create effective email marketing campaigns with maximum impact. All of our clients enjoy open rates well above industry averages.

Contact us today for free advice on how email and social media marketing can benefit your business (9) 550 2640

SEM

 google-adwords

Search Engine Marketing (SEM)

adwords certified partner

Search engine marketing is the art of purchasing keywords and placement on search engine result pages. Whilst effective Search engine optimisation (SEO) should see your website appearing in organic search engine results for relevant queries, there are instances where you may need to purchase sponsored search results. This may be to ensure that you business is considered when potential clients search for your competitors by name, or it may be that you work in an industry where there is a lot of competition. Alternatively you may need the instant attention that products like Google's AdWords can offer.

We're trained to ensure that you get the very best value from your search engine marketing and can even provide you with a Google AdWords credit to get you started. (Conditions apply).


Google AdWords

Here in New Zealand we are fortunate that we have one dominant search engine - Google. This benefits us in as much that advertising on Google has the potential to reach 95% of all search engine users.

With Google AdWords, you can create and run ads for your business, quickly and simply. Run your ads on Google and their advertising network - no matter what your budget, you'll only pay when people click your ads. Just visit www.adwords.google.com to get started.

AdWords ads are displayed along with search results when someone searches Google using one of your keywords. Ads appear under 'Sponsored links' in the side column of a search page, and may also appear in additional positions above the free search results. That way, you'll be advertising to an audience that's already interested in your business. You can also choose to display your ads on Display Network sites in the growing Google Network. And, you can choose the exact Display Network placements where you'd like your ad to appear, or you can let contextual targeting match your keywords to content.

You can choose from a variety of ad formats, including text, image, and video ads, and easily track your ad performance using the reports available in your account.

There's no minimum monthly charge with AdWords - just a nominal activation fee.

To learn more about how Google AdWords can help you to grow your business, just drop us an email or give us a call (9) 5502640.

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