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QR Codes

QR CodesAlternate Instinct QR 2014

Bridging the gap between print and online!

A QR code (short for Quick Response) is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and mobile devices. The code consists of modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.

Recently, QR codes have become more prevalent in marketing circles and have been integrated into both traditional and interactive campaigns. Media where QR codes have been deployed include: billboard ads, guerrilla marketing campaigns, in-store displays, event ticketing and tracking, trade-show management, business cards, print ads, contests, direct mail campaigns, websites, email marketing, TV and couponing just to name a few.

QR codes are of particular interest to marketers, giving them the ability to measure response rates with a high degree of precision allowing for easier ROI calculation.

How Can You Use QR Codes?
QR Codes help you share targeted information with people interested in your business, instantly. Perhaps most importantly, they link visual advertising such as print, press and TV to the device in your audience's pockets.

Lots of small businesses are beginning to use QR Codes to:

  • Provide special offers or discounts
  • Share exclusive content that complements the in-person experience (often using video)
  • Get instant feedback via a poll or short survey
  • Make it easy for people to join your email list
  • Link to mobile website


Places To Use QR Codes

  • In Your Store: If you have a physical location, you can post signage with a QR Code for a website where people can learn more about a featured product, get a special offer, or sign up for your mailing list.
  • On Your Business Card: Your business card can only say so much about you, but a direct link to special content can help potential customers get to know you and your business better, right away.
  • At Your Events: With QR codes on printed materials, customers can access additional content or promotions during or after the event.
  • In your print ads: QR Codes provide an instant call-to-action that can tell your story beyond what can be included in a small ad, and offer special rewards to those who scan it.
  • Social Media: Share your QR code on Facebook, Twitter, YouTube, etc
  • Television

Need to produce a single-use QR Code quickly?
Google's URL shortening service also allows you to create a QR Code.  If signed into your Google account when creating the code you'll also benefit by gaining details of how many times the URL is clicked/scanned.  This brief video will take you through the steps.

Another way is to use Google's API call.

This method uses Google’s API call, and all you have to do is append what you want to this URL:

https://chart.googleapis.com/chart?chs=150x150&cht=qr&chl=

So if you want to create a QR code for Alternate Instinct, it would be:

https://chart.googleapis.com/chart?chs=150x150&cht=qr&chl=http://www.alternateinstinct.co.nz

You can adjust the “150×150″ to get the size you want (but make sure both numbers are the same to keep the square aspect ratio), while the appended text at the end can be anything from a link to a slogan.

To quickly access this URL in the future, just add it to your bookmarks bar.

If there is a chance that the URL you are pointing to might change, then you'll need a smarter QR Code. Talk to us for details.

Want different results for different users?

Let's say you have created an iPhone app and an Android app. You don't want to have to create and market separate QR codes. With our smarter QR codes you don't have to. Our codes can react differently based on all sorts of things such as location, device, language, time of day and more. Call us for a solution to your mobile marketing.

Check out our YouTube Channel for examples of how others are using QR Codes to promote their business!

Five tips for a successful campaign.

Denso QR Essentials Guide

Important Note: All of our QR solutions are database driven. This means that the message attached to a code, or online destination referenced by the code can be changed at any time without any need to change the code itself. It also enables us to provide useful analytics such as what sort of device was used to scan your code and the geographical area where the scan was performed. All codes are highly ledgible.

Need to create and manage multiple QR Codes in-house for products or resources? We can help with that too. Contact us for bulk pricing details!

Need a QR Scanner? Browse to xtk.me for automatic device detection and free installation.

Alternate Instinct can assist with code creation, mobile websites, guerrilla marketing campaigns, in-store promotions and more. Call us today - (9) 550 2640

QR Code® is a registered trademark of DENSO WAVE INCORPORATED.

Mobile Marketing

Mobile Websites

If your business does not have a mobile website, you are losing clients.

Mobile Internet is quickly passing PC Internet in popularity. By end of 2013 more people were using the Internet from their iPods, iPhones, Android phones and tablet devices than desktop Internet.

You may not be reaching over half of your online customers because your current website is not compatible with those mobile devices.

Wһу yουr Business MUST hаνе a Mobile-Friendly WebsiteAlternate Instinct Mobile Marketing-

  • 1 in 3 searches on mobile devices are local. After searching for a business 61% call business and 59% visit the business
  • Potential and existing customers must be reached both easily and affordability
  • Mobile devices are very popular and your business does not have a mobile friendly site
  • Viewing a traditional website that has not been “mobilised” on a mobile phone is almost impossible - limited space and you have to scroll all over the place
  • Most “non-mobilised” websites do not load at all on mobile devices.
  • Smart phones are used while out and about to search local business i.e. Portable and Accessible: c.f. a desktop or laptop, mobile can be taken anywhere and most cell phones are within reach at all times
  • Localisation: Mobile Websites have to be smaller than traditional websites therefore content needs to be targeted to visitors needs, typically, phone number, directions and services.
  • Mobile websites саח drastically increase tһе number οf potential customers wһο аrе exposed tο уουr business without spending extra money οח advertising.

Want to see how your current site looks when viewed on mobile devices? Check out Google's GoMoMeter Then give us a call to let us create an affordable and accountable mobile solution.

A mobile website can open a new channel to your business, all for considerably less than a cup of coffee a day.

Call us today for chat about mobilising your business! (9) 550 2640

 

Incentive Loyalty

Incentive & Loyalty Plans

loyal-dog1

Attract, Reward, Retain

Definition of 'Loyalty Program'
A rewards program offered by a company to customers who frequently make purchases. A loyalty program may give a customer advanced access to new products, special sales coupons or free merchandise. Customers typically register their personal information with the company and are given a unique identifier, such as a numerical ID or membership card, and use that identifier when making a purchase.

Loyalty programs provide two key functions: they give a customers rewards for brand loyalty and they provide the issuing company with a wealth of consumer information. While companies can evaluate anonymous purchases, the use of a loyalty program may give additional information about the type of products that may be purchased together, and whether certain coupons are more effective than others.

Stampezy

If you are thinking about setting up a paper stamp rewards system, or perhaps operate one already and want to eliminate the hassle of lost cards, printing costs, etc, then Stampezy provides an ideal solution. A digital stamp replaces an inked stamp or cutter and the customer's phone replaces the card. It works on all current smartphones, both Apple and Android operating systems and your customer doesn't even need to install an app.

This is a seriously simple solution to an age-old problem.

Call or This email address is being protected from spambots. You need JavaScript enabled to view it. us for details on how you can enjoy a Free 3-month trial! 

EFTPlus

If you want to be able to reward your customers based on their spend or spending habits and if you'd like your loyalty programme to hook seamlessly into your point of sale system and have the benefit of members using their own credit or debit cards as their membership card, then this is the loyalty programme for you. Importantly, your cashiers do not do a single thing differently to what they are already doing. No double swiping or additional coding. Nothing!

EFTPlus is a fully mature loyalty programme handling full tokenised POS data. It integrates email marketing functionalty, along with a SMS marketing function.

This is a fully customisable incentive/reward system with access to valuable NZ EFTPOS transactional information. 

 


Contact us today for free advice on how loyalty and incentive schemes can benefit your business - (9) 550 2640

Google Places Optimisation

Google+ Local Optimisation
(Formerly Google Places)

A Google+ Local listing is an important online asset and a fully optimised listing can bring real benefit. Not only will a Google+ Local listing provide your business with a geographically relevant search result, it also allows you to publish important information about your business such as opening hours, brands, services, links to other online assets and more. Perhaps best of all, a claimed and fully optimised Google+ Local listing can also improve search results for your organisation.

Google+ Local listings also appear on Google Maps and are ideal for viewing on smartphones and mobile devices.

Contact us today for free advice on how Google+ Local Optimisation can benefit your business - (9) 550 2640

Worldwide Web

Websites, Search Engine Optimisation, Search Engine Marketingalternate instinct worldwide web

Websites are an important aspect of most digital strategies. Whilst the corner convenience store may require no more than manage local directory listings, many businesses need a website to showcase their product and/or services, provide pre-purchase information, make online sales, or perhaps provide support for their products and/or services. Alternate Instinct can help you scope, build, manage and market your website for less cost than you might imagine. More...

Still not sure if you need a website? Check our 'Do I need a website' page for useful considerations.

Once you have a website it is critical that it be found by search engines and customers alike. The starting point for this should be website optimisation. By optimising your website you are taking steps to ensure that a result for your business is found by search engines such as Google, and displayed to your potential customers.

A fully optimised website will also save you money when it comes to online marketing. Whilst sponsored search results can be bought, natural, organic results work better and cost nothing! More...

Search engine marketing is the art of purchasing keywords and placement on search engine result pages. Whilst effective Search engine optimisation (SEO) should see your website appearing in organic search engine results for relevant queries, there are instances where you may need to purchase sponsored search results. This may be to ensure that you business is considered when potential clients search for your competitors by name, or it may be that you work in an industry where there is a lot of competition.

Alternatively you may need the instant attention that products like Google's AdWords can offer. We're trained to ensure that you get the very best value from your search engine marketing and can even provide you with a Google AdWords credit to get you started.

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