Search Engine Marketing (SEM)
Search engine marketing is the art of purchasing keywords and placement on search engine result pages. Whilst effective Search engine optimisation (SEO) should see your website appearing in organic search engine results for relevant queries, there are instances where you may need to purchase sponsored search results. This may be to ensure that you business is considered when potential clients search for your competitors by name, or it may be that you work in an industry where there is a lot of competition. Alternatively you may need the instant attention that products like Google's AdWords can offer.
We're trained to ensure that you get the very best value from your search engine marketing and can even provide you with a Google AdWords credit to get you started. (Conditions apply).
Here in New Zealand we are fortunate that we have one dominant search engine - Google. This benefits us in as much that advertising on Google has the potential to reach 95% of all search engine users.
With Google AdWords, you can create and run ads for your business, quickly and simply. Run your ads on Google and their advertising network - no matter what your budget, you'll only pay when people click your ads. Just visit www.adwords.google.com to get started.
AdWords ads are displayed along with search results when someone searches Google using one of your keywords. Ads appear under 'Sponsored links' in the side column of a search page, and may also appear in additional positions above the free search results. That way, you'll be advertising to an audience that's already interested in your business. You can also choose to display your ads on Display Network sites in the growing Google Network. And, you can choose the exact Display Network placements where you'd like your ad to appear, or you can let contextual targeting match your keywords to content.
You can choose from a variety of ad formats, including text, image, and video ads, and easily track your ad performance using the reports available in your account.
There's no minimum monthly charge with AdWords - just a nominal activation fee.