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Alternate Instinct Internet Marketing Auckland 

Auckland based Alternate Instinct provides internet marketing services

Including; Responsive websites, mobile websites, QR Codes and mobile marketing campaigns, email and social media marketing, search engine optimisation, high-speed web hosting and more. Call Us for a no obligation chat about your online presence.

alternate: constituting an alternative. instinct: a natural aptitude or capacity


BNZ MarketView Retail Sales Index September 2018

Mobile Websites

More people access the internet via mobile devices than their desktops. How well does your site mobilise?

Responsive Websites

From Smartphone to SmartTV, present your message in the correct format for any size device with a responsive website!

Email Marketing

The ease of reading email on Smartphones has seen email marketing make a real comeback. Get onboard!

Social Media

Engage with your audience, encourage feedback, link and network with complimentary resources.

About AI

Here at Alternate Instinct we are passionate about exploring new technologies that work and we love delivering services to our clients that bring real benefits, without costing the earth.

Our people come from media, software development, web development, directory and search engine backgrounds. 

Our clients are diverse and range from small, local businesses, to those who operate globally.

If you are in Auckland and are looking for a local internet marketing agency to help establish, maintain or refresh your presence on the Internet, we can help!

Contact us today for free advice on how internet marketing can benefit your business - (9) 550 2640


Alternate Instinct proudly supports the outstanding efforts of Alec J Fisher & Atua Mo'e. - Do More Awesome Stuff & Stay Wild!




What they're saying behind our backs.

I have worked with Gavan for around 15 years
I have worked with Gavan for around 15 years in my capacity as manager for Ellerslie Business Association from 2000 - 2009 and for Kingsland Business Society from 2010 until the present. more - Kingsland Business Society

Auckland Heritage Festival Contributors
I am writing on behalf of Auckland Council to express sincere appreciation for the time and effort you, as a contributor put into the 2016 Auckland Heritage Festival. more - Auckland Council

Thank you Alternate Instinct! Within one week of claiming my Google place listing, the phones started ringing! Gavan was extremely professional, knowledgeable and proactive. All the things you want in business dealings. I'm excited to be working with you again soon on my website and marketing ideas! Thank you again. Elisa Kirk - Elisa Kirk Photography.

South Pacific Animal Welfare recruited the skills of Alternate Instinct to develop our website, donation capabilities and mobile site. I can tell you that the service we have been provided is nothing short of highly professional, timely and of a high calibre. The team at Alternate Instinct took a great deal of time to really understand our needs and have exceeded our expectations. Gavan is never short of a new idea or concept and is always professional, helpful and honest with us about our needs – he always takes calls and is always available. Thanks guys. The SPAW team.

Professional and affordable. These guys are professional and add real value whether it be optimising Google Places or introducing us to "Constant Contact' an excellent email marketing service. Titoki Montessori School.

Thanks, you've helped me and my company out big time. Gavan been assisting my small business to grow for several years now, and has really made a massive impact. He is the best source of efficient, functional web advertising advice that I've ever come across. Whether it's Adwords, Google rankings or website functionality he gets exceptional results rapidly, and breaks down any barriers to understanding how best to promote my clinic on the web. Gavan represents the most cost effective marketing knowledge source for my veterinary hospital, he's reliable, super helpful and always pro active. Thanks Gavan, you've helped me and my company out big time. Dr Alex Melrose - VetCare Grey Lynn.

Thank you! We hadn't claimed our Google Place. AI did this for us, along with updating the listing with all our current information. The statistics we gather from our Google Places listing will be invaluable as we revamp our web site and consider a future AdWords campaign. Great service, great value! Basement Furniture.

Easy to deal with and very knowledgeable on Google! We knew we could be doing more with Google in terms of our advertising. We had some google adwords already but never found the time to investigate their other services. Alternate Instinct made it really easy for us and setup our Google place in its entirety with great ease, also we have access to make changes to it ourselves later which is great. We will definitely be getting Alternate Instinct to review our existing adwords and do some more campaigning with us and also review our google placement for searches. Ashley Kirk - Anvil Solutions.

Thank you for your excellent service - Sandra - Telefix Services

Thank You Alternate Instinct, great work and very very fast. Gavan did a great job optimising i-tech on Google Places, Gavan went out of this way and did some extra work, unexpectedly, thank you again - Raju - i-Tech NZ Ltd

Alternate Instinct have changed the way I think about my smartphone and my ipad. They has brought me into contact with customers on new channels and in new ways. What most impresses me is that whether we sit down and talk, chat on the phone or communicate by email, they leads me through the process without making me feel like an idiot. We both understand where I want to take my business, they help by adding the "How". Ian Lines - Taiko Japanese Restaurant


Apps Vs Mobile Websites

January 18, 2013 by Eamonn Healy

During the Christmas holidays I got to spend some quality time with my friends and family, and while I do enjoy spending time with my folks there always seems to be at least one relative that wants to talk business. It is one of the perils of working in the technology sector, people seem to think you know everything about computers, websites and the internet. On one particular occasion I was being asked about mobile websites versus apps.

My brother who runs a small restaurant was asking me about upgrading his website and the conversation quickly turned to mobile presence to which he said

‘Can you make me an app for that?’

I began to try and talk to him about developing a mobile site as he began fishing in his pocket for his smartphone, ready to show me some of the apps that he loved so much. This got me thinking, what is the best way to explain to someone in business who is not perhaps savvy with the subtle differences between mobile website and app, just how to choose between them.

In my brothers case I decided firmly that he needed a mobile website over an app, but why? Well let me try to explain my point of view.

Cost and development:

Building an app is not a one size fits all solution. With iOS, multiple versions of android, and Windows mobile operating systems, an app would have to be tailored to suit each different one. All this development takes time and time is money, not just the developers time but also time is lost when you could already have a mobile presence established.

Search engine visibility:

Google is by far and away the most popular search engine worldwide. According to statcounter.com 97% of smartphone owners use Google as their search engine. If we look at the results that Google return in a search, do they list apps in their top ten search results? No, Google lists websites. Having a mobile site over an app greatly increases your reach and visibility to potential customers, the mobile website is about getting noticed and building your brand and engaging with customers. Once customers establish a relationship with your brand it is then that they might look for an app to regularly engage with the business.

Effort and maintenance:

Once the app is developed the cost and effort to maintain it across multiple different platforms is going to be much greater than the cost and effort required to maintain a single mobile site. As new devices and new operating systems are launched the app would have to be constantly developed and maintained to ensure it is fully accessible across multiple environments. A mobile website is not without maintenance and ongoing development costs, however, this is a fraction in comparison to multiple app versions. A mobile website can be updated and new content added at a fraction of the cost an effort compared to an app.

So in conclusion, I managed to talk my brother out of going down the route of developing an app and now he has a fully functioning mobile website. I’m guessing if he had gone down the app route, that he would still be in development at this stage, and have already spent considerably more money too. Apps do have a place but business needs to understand where and when, the starting point should always be a mobile website.


Online marketing can be confusing, expensive and even ineffective but for us its second nature. We offer a complete range of services from local directory listing management, through websites, search engine optimisation and marketing, email marketing and social media marketing.

Select an service from the above menu or call us for an no obligation chat about your online presence - (9) 550 2640

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