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Total online spending in October was up 13% on October last year.
The stand-out performer this month was spending at overseas merchants, which was up 28% on October last year.
A core driver of the strong international growth figure was a surge in purchases of electrical and electronic goods. It’s possible that some of this spending relates to timing effects (e.g. earlier product releases by Apple) and we could see the growth rate pull back in the November figures.

Total online purchases from domestic merchants grew far more slowly – they were up 4% on October last year.

The online sales split between domestic and international merchants was 57% / 43% in the month of October. Using 12-monthly totals, international merchants have made a 2.5% gain in market share over the past year.

Download full BNZ Marketview report (.pdf 457kb)


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