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  • New Zealanders’ total online spending in January was 7% higher than in January last year.
  • Online spending at domestic merchants in January was up 2% compared to January 2014. This is down on the 7% growth rate observed in December and is also slower than the January growth rate for retail electronic card transactions (which are dominated by physical stores).
  • Kiwis’ online spending at overseas sites continues to grow strongly - up 14% on January last year.
  • The online sales split between domestic and international merchants was 57% / 43% in January. The international market share is back to its all-time high of 43%, following a typical seasonal drop in December.

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