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NZ’s online retail spending now exceeds $3 billion per year. Total online retail spending in April was up 7% compared to April 2014 levels. Online purchases at domestic merchants in April were up 3% on the spending levels a year earlier. 


Online purchases from international merchants continue to show double-digit growth, with spending up 14% on April last year.

The online sales split between domestic and international merchants was approximately 58% vs 42% for the month of April; and 59% vs 41% for the 12 months ended April.  

Over the past year international merchants have gained 2½% market share

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