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Do I Need A Website?

Are you wondering if your business or organisation really needs a website?

We've done considerable research and have found many important reasons to have a website.

Below are some ideas about how a website can help you promote your company's image, help with sales and marketing, provide better customer service and staff management, and find more networking opportunities. If after considering these points you would like to discuss your business' place on the worldwide web, we'd be happy to assist.

Consider the following:

The Internet provides equal access to it users, whether you are a small business or a Fortune 500 firm. Everyone gets the same amount of screen space, and the most important factor is the image you project with your website. A well designed website costing a few hundred dollars can make a better impression than a poorly designed website costing thousands.

Surveys have shown that many small business and organisations do not yet have websites, so putting your business or organisation on the web puts you a step above the rest.

When compared to the costs associated with traditional advertising methods such as direct mail, newspaper or magazine ads, or radio and television, the cost of a website is nominal.

The most common problem with printed advertising materials is that they quickly become outdated, as new products and services are introduced, incurring tremendous costs in revision and reprinting. Websites offer the opportunity to provide your customers with up-to-date information when they need it, and allow you the freedom to change your products, services and information when necessary.

With a website, you can build a customer / user database to save contact and demographic information about people who visit your site. This can enable you to gain a better understanding of who your online visitors are, and create complimentary marketing strategies (direct mailings, etc.) customised to their interests. This is also a great way to keep in touch with customers who have purchased your products, leaving you the ability to send a follow-up e-mail, or occasionally sending them information about new products.

Give your customers an extra incentive to visit your store or purchase from your website, by providing them with "coupons" and information about sales directly on your site. Customers can simply print the coupons from your site, or display it on mobile devices, without incurring any printing or postage costs.

One of the greatest features of the Internet is the ability to link to other web sites, and, more importantly, have them link to yours. This allow customers to find your website through several different channels, increases the potential for traffic to your site, and essentially provides free advertising for your business or organisation.

Having a website is a great way to supplement your current advertising. By displaying your Internet address in other forms of advertising media, you let your customers know exactly where they can go to get more information about your business right away.

Make information about your business or organisation available to millions of people or just a select group through password protected areas of your web site.

Thanks to search engines, someone looking for the products, services, or information you offer can find you in a matter of seconds, no matter where they are. With a well-designed website and a few good marketing techniques, you can broaden your customer base to anyone with Internet access.

A visitor to your website can download and print anything that appears on their screen. You can take advantage of this by displaying: a map to your place of business, application forms that can be filled out which require a signature (which can then be mailed or faxed to you), product literature, assembly instructions for your products, diagnostic flowcharts, dimensional drawings, etc.

Your website is a great place to publish your own list of "Frequently Asked Questions", or even the rarely asked ones. Well thought out questions and answers, in as much detail as you like, and exactly as you'd like it stated, can provide your customers with immediate help with their question, as well as provide customer service staff with a reference tool.

Additionally, you can provide up-to-date technical information, such as user manuals, product specifications, or detailed diagrams, allowing your customers immediate access to such information, and possibly saving yourself the cost of extra technical support staff.

A website is a great way to get immediate feedback from your customers, through customer surveys, contact forms, and e-mail addresses for your contact personnel. This type of feedback can allow you to provide great customer service based on what your customers really want!

With hundreds of millions of users worldwide, the Internet is becoming more and more ubiqitous every year. As usage increases, the public will expect even small companies and organisations to have an online presence.

Setting up an e-commerce site has never been easier. Allowing your customers access to browse and buy your products online gives your sales a boost with no direct involvement from you.

Contact us today for free advice on how a website can benefit your business (9) 550 2640

Mobile Websites

Mobile Websites

Fast, Efficient, Affordable

Mobile Internet is quickly passing PC Internet in popularity. By the end of 2013 more people were using the Internet from their iPods, iPhones, Android phones and tablet devices than desktop Internet.

You may not be reaching over half of your online customers because your current website is not compatible with those mobile devices. Furthermore, Google search results now favour mobile-friendly websites.

Responsive Web Design provides one solution to this issue, whilst dedicated mobile websites provide another. Each has their own merits and sometimes  a combination of both technologies is right.

phone in hand mobile website

Supporting over 40 different languages, online store, Google Maps integration and more, our mobile websites provide all the power of a regular website but for a fraction of the price and are totally optimised for your mobile audience!

Need a QR Scanner? Browse to xtk.me for automatic device detection and free installation.

Call us today for chat about mobilising your business! (9) 550 2640


Community Websites

Town Centre, Village and Community websites are good for both people and businesses, providing a platform for the publishing of local information such as a business directory and linking to social media resources to engage with businesses and people alike.

Community websites are not a new concept. now defunct Roadworks Online supported up to 21 community websites at one time and even provided a 'Street Scroll', well in advance of Google's 'Street View'.

The way that people interact online is shaping the community websites of the futute. Websites that will be responsive and work well with devices ranging from a smartwatch to a smartTV and every format inbetween.

We are currently enjoying the pleasure of working with the communities of Ellerslie, Remuera, Uptown, Manurewa, Mt Eden, Dominion Road, Devonport and others to blueprint a 21st Century community website design to carry Auckland's communities and Business Improvement Districts into the wider, digital future.



  devonport-website-responsive     uptown-responsive-website


Devonport and Uptown responsive websites


Ellerslie Responsive CC MtEden Responsive CC 

 Ellerslie and Mt Eden responsive websites



Manurewa's first website 

eCommerce Websites

Electronic commerce, commonly known as e-commerce or eCommerce, is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks.

With over NZ$1 Billion being spent each year by New Zealanders via overseas websites, it is essential that local businesses step-up and position themselves in a way that suits their audience. Half of New Zealanders now own smartphones and regularly make purchases from them. Local businesses need to embrace current tenchnology and trends and exploit their local advantage.


Alternate Instinct The London Lolly Shop eCommerce Responsive Website

Responsive Websites

Responsive web design (RWD), (also known as adaptive websites) is a web design approach aimed at crafting websites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors and smart TVs.

A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids,flexible images, and CSS3 media queries.


In 2013 for the first time ever, the internet was accessed more from mobile devices than PCs. It has been suggested that up to 67% of people who encounter non-mobilised data will exit the site immediately and never return. A responsive, or alternatively a dedicated mobile website is a must for everyone.

Alternate Instinct's own website was created before the event of responsive design and was difficult to navigate on smartphones and tablets.

 AI Responsive Compare Mockup 

In this brief video we look at how a responsive website behaves and introduce CyberCrab, a useful tool for checking the responsive nature of anywebsite, over multiple devices. Another useful tool may be found here

Contact us today and we'll help you to determine what website platform is right for your business - (9) 550 2640

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