Incentive & Loyalty Plans
Attract, Reward, Retain
Definition of 'Loyalty Program'
A rewards program offered by a company to customers who frequently make purchases. A loyalty program may give a customer advanced access to new products, special sales coupons or free merchandise. Customers typically register their personal information with the company and are given a unique identifier, such as a numerical ID or membership card, and use that identifier when making a purchase.
Loyalty programs provide two key functions: they give a customers rewards for brand loyalty and they provide the issuing company with a wealth of consumer information. While companies can evaluate anonymous purchases, the use of a loyalty program may give additional information about the type of products that may be purchased together, and whether certain coupons are more effective than others.
If you are thinking about setting up a paper stamp rewards system, or perhaps operate one already and want to eliminate the hassle of lost cards, printing costs, etc, then Stampezy provides an ideal solution. A digital stamp replaces an inked stamp or cutter and the customer's phone replaces the card. It works on all current smartphones, both Apple and Android operating systems and your customer doesn't even need to install an app.
This is a seriously simple solution to an age-old problem.
If you want to be able to reward your customers based on their spend or spending habits and if you'd like your loyalty programme to hook seamlessly into your point of sale system and have the benefit of members using their own credit or debit cards as their membership card, then this is the loyalty programme for you. Importantly, your cashiers do not do a single thing differently to what they are already doing. No double swiping or additional coding. Nothing!
EFTPlus is a fully mature loyalty programme handling full tokenised POS data. It integrates email marketing functionalty, along with a SMS marketing function.
This is a fully customisable incentive/reward system with access to valuable NZ EFTPOS transactional information.