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BNZ Marketview December 2016

 HIGHLIGHTS

  • Spending at offshore sites eased slightly from its November seasonal peak, but underlying growth remained very strong.
  • Purchases from overseas online retailers in December were up 17% on the previous December, with approximately half of the increase coming from Clothing, Computer and Electrical/Electronic stores.
  • Spending at local sites was up 13% on the previous December; confirming the early data that pointed towards continued double-digit growth, and eclipsing the growth rate at bricks and mortar stores (approximately 4%*).
  • Food, Clothing and Department/Variety stores stood out, driving over 60% of the increase on the previous December.

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