BNZ Marketview - April 2018

Kiwis were back shopping up a storm online in April, with total online spending 14% higher than in April last year, boosted largely by growth at domestic online merchants.

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BNZ Marketview February 2018

  • Highlights of this months report include:
  • Another solid month for growth in NZ online shopping, with total spending in February up 11% on February last year.
  • Spending at international merchants was up 12% year-on-year and spending at domestic retailers up 10%.
  • Annual online spending across the retail categories we cover is now estimated at $4.2 billion (excl GST). This is equivalent to 7.6% of total retail sales reported in Statistics NZ's Retail Trade Series.
  • 44% of annual online spending was at offshore sellers.
  • Sales of Computers and Entertainment Media goods were very strong at international sites in February. At domestic online retailers, sales of Food, Clothing and Electronic goods all showed solid year-on-year growth.

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BNZ Marketview January 2018

Final figures for online spending in December showed a slight improvement, while January saw online bounce back.

  • Other highlight's of this month's report include:
  • January showed a recovery back to double-digit growth rates, with spending at international merchants up 13% year-on-year and spending at domestic retailers up 12%
  • Online sales at local Food-related stores in January were again strong, while international sites saw strong growth in computer and electronic goods sales

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BNZ Marketview September 2017

Highlights of this month's report include:

  • New Zealanders’ total online retail spending in September up 7% on September 2016.
  • Most of the growth (over 80%) was again from Food, Clothing and Computer & Electronics stores.
  • Purchases from local and offshore online retailers grew neck-and-neck, with both sources up 7% on September 2016.

Download full report (pdf 493KB)