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BNZ Marketview January 2015

NZ Online retail Sales Index


  • New Zealanders’ total online spending in January was 7% higher than in January last year.
  • Online spending at domestic merchants in January was up 2% compared to January 2014. This is down on the 7% growth rate observed in December and is also slower than the January growth rate for retail electronic card transactions (which are dominated by physical stores).
  • Kiwis’ online spending at overseas sites continues to grow strongly - up 14% on January last year.
  • The online sales split between domestic and international merchants was 57% / 43% in January. The international market share is back to its all-time high of 43%, following a typical seasonal drop in December.

Download full report (.pdf 821KB)

BNZ Marketview December 2014

Online Sales December 2014


The strength in New Zealand’s online spending continued in December, with total online retail spending up 12% on December 2013. Online spending at domestic merchants in December was up 7% compared to December 2013 and online spending at overseas sites was up 19%. Spending in several categories was up by more than 20% on December 2013 levels, with food and entertainment goods performing strongly.

Download Full Report (.pdf 463KB)